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Brand Safety: How Marketers Can Navigate Digital Placements

Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […]

National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science

Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22, National Geographic is bringing Einstein back to life via a Facebook Messenger chatbot to celebrate their new original series Genius. The chatbot builds on the channel’s broader efforts at […]

4 Immediate Marketer Take Aways From F8 2017

Yesterday, Facebook held Day 1 of their yearly F8 Developers Conference, where they announce new products and educate developers and publishers alike on how to best use Facebook’s tools. There were four innovative updates that rose to the top with direct implications for how marketers should use and plan for the platform— Updated Analytics, Messenger […]

Hot Jobs @360i: See Our Latest Openings

March was a busy month for the team here at 360i. We launched #EqualVoices to support those who were unable to participate in International Women’s Day, sent 4 ambassadors to SXSW to report back on the latest industry trends, and hosted our second iteration of ‘the den’ in Chicago to teach nonprofits how to be smart […]

Three Ways for Women (and Men) to Breakthrough on Equal Pay Day

Today is Equal Pay Day and already we’re starting to see the different ways people are recognizing its importance. Female lawmakers on Capitol Hill are introducing the Paycheck Fairness Act, Sheryl Sandberg is dominating the news cycle with her #20PercentCounts campaign, and the ad industry’s own Cindy Gallop created a chat bot to help women […]