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Recent

Amazon Spark: What Marketers Need to Know

Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features in the social space and Amazon’s role as an e-commerce giant, the announcement was met mostly with enthusiasm and some healthy skepticism by the industry media. But what does […]

New Coca-Cola Freestyle Film Uncovers “A World to Pour”

In a new campaign for Coca-Cola Freestyle, 360i and Coca-Cola bring the one-of-a-kind touch screen dispenser’s limitless options to life, inviting consumers to “Discover a World to Pour” with Coca-Cola’s delicious branded beverages. The film, which represents 360i’s first work as Coca-Cola Freestyle’s Agency of Record, aims to increase the dispenser’s awareness and position Coca-Cola […]

Virtual Rubbernecking: Why Live Content Works

Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live long before social platforms picked up on it. In a new series of blog posts (starting with this one), we’ll discuss how live content taps into our innate human […]

2017 Social Media Trend Report: Volume 2

We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]

360i #SideHustle: Ebony Vines Takes ‘Theater Geek’ to the Next Level

Welcome to the 360i #SideHustle blog series, where we showcase the totally awesome side projects, start-up businesses and other ventures created by the always-curious and entrepreneurial crew of employees here at 360i.  When Ebony Vines was a little girl, she and her sister used to “Mystery Science Theater 3000” old black and white musicals, applying their […]