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Digital Marketing & Social Media Blog

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How Marketers Can Utilize Pinterest’s Conversations Tool

Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released their version of direct messaging earlier this year and recent research show that Snapchat is now the third most popular messaging app for Millennials behind […]

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#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]

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How Brands Can Tap into Vine Influencers for Snapchat

Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention from teens and young adults, there have been a few exemplary executions of brands reaching their consumers directly through Snapchat, including activations from Taco Bell, 16 Handles […]

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Google Authorship Photos Are Gone: Assessing the Impact

If you reached this post via a Google search, then you likely didn’t see my smiling face next to the search result – or anyone else’s for that matter. That’s because Google has done away with the most visible feature of authorship, the author image. More than just a point of pride for authors, the […]

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Help 360i Make the SXSW 2015 Lineup

Many have entered, but few will win. SXSW Interactive has opened up its famed PanelPicker and the time has come to vote for your favorites. Each year, the SXSW programming committee uses a voting system to help vet panel topics for the festival, which next year will run March 13 through 17. An industry-wide popular […]