Debunking 5 Myths of Programmatic Buying
At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset ...
IWNY13: Join 360i & Four Top Content Startups for #CurationNation
Internet Week, a week-long festival celebrating the business and culture of the web, returns May 20-27. This year, we’re hosting our own I-Week event at 360i HQ in New York called “Curation Nation.” The event and panel discussion is a special installment of our Startup Outlook series and will feature four top startups in the ...
Hanes Launches New Digital Campaign: ‘Soften the Blow’
Destruction videos are all the rage in the digital space, so when Hanes sought to promote its new super soft ComfortBlendTM line of T-shirts, socks and boxer briefs, it wanted to leverage the phenomenon to show how its ultra-soft apparel can “soften the blow” for most any type of physical destruction. That’s when we created and ...
Instagram’s ‘Photos of You’ Brings New Opportunities for Brands
A new update from Instagram continues to blur the line between the mobile photo-sharing platform and Facebook, which acquired it last year. Since being purchased by Facebook in April 2012, Instagram has consistently inched toward full integration with the Facebook platform. Instagram has expanded its mobile application to web profiles, dropped Twitter support (users can ...
A Marketer’s Guide to the 2013 Digital Content NewFronts
Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, ...