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Digital Marketing & Social Media Blog

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Global Twitter Trends: South Korea

We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three […]

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How Google’s Mobile Algorithm Update Is Impacting Marketers

On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for mobile devices. In the months leading up to the algorithm update, marketers were concerned about the possible negative impact it could have on performance. Mobile searches comprise up to 35 […]

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TechDay NYC: Startups & Their Lens Into the Future

Recently, NYC’s Pier 92 hosted over 400 startups and 10,000 attendees at TechDay NYC; organizer’s claim it to be the “largest startup event in the United States.” Though the massive science fair-style event was predominantly filled with younger, smaller organizations, TechDay NYC also attracted more established “startups” like Uber, Delivery.com and Fan Duel. Because of […]

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What Broke the Internet in April: Baltimore’s Riots and Nepal’s Earthquake

‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are […]

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EQ vs. IQ: Building Self-Awareness & Success at 360i

At 360i, Intelligence (IQ) and curiosity are valued highly in employees. But arguably even more important is Emotional Intelligence (EQ). You may be asking yourself, “How does emotional intelligence differ?” Put simply, IQ is a measure that tests how well a person absorbs information and the rate at which they learn. But what if you […]