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Digital Marketing & Social Media Blog

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Report: Alibaba & The Future of Global Marketing

While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, […]

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How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the […]

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4 Characteristics of Highly Shareable Content

The ways marketers share has changed drastically in recent years, but what marketers share has stayed relatively the same. We are living in the information age, where we share more content, with more people than ever before. It is common knowledge that the incentives for consumers to share, such as prizes and discounts, celebrity appeal […]

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360i Welcomes Chief Creative Officer Pierre Lipton

We are excited to share that 360i has named creative leader Pierre Lipton as Chief Creative Officer. Pierre will join 360i in November with more than 14 years of experience developing award-winning, cross-platform creative ideas and experiences. At 360i, he will lead the agency’s creative and technology teams, working closely with 360i clients including Oscar […]

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Influencer Spotlight: Catching Up with Ryan Casey

Ryan Casey is an illustrator, designer and author living in Brooklyn, New York – and the mind behind the pop culture-fueled blog “But You’re Like Really Pretty.” Casey’s illustrations have been featured on VanityFair.com, Buzzfeed.com and UsMagazine.com, and his first book But You Like Really Dated?! The Celebropedia of Hollywood Hookups was published in the […]