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360i #SideHustle: How “Vivrelle” Took Dani Calogera from Premium Television to Premium Accessories

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial and always-curious employees here at 360i. By the time 360i Account Director Dani Calogera was 7 years old, she knew how to run a register, manage retail inventory, and create marketing […]

Exploring the Worlds of AR & AI at the 2018 Fast Company Innovation Festival

This week at 360i’s New York headquarters, we hosted a session as part of the Fast Company Innovation Festival in partnership with Unity, and our client Fossil. The annual Fast Company Innovation Festival brings together thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are […]

The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.” While search has long been about keywords (think: Lycos, AltaVista and Ask.com), Jared argues that this model […]

With the launch of Portal, Facebook taps into the power of Voice

Facebook is kicking-off Q4 with what could be the most-wanted product of the 2018 holiday season. Today, Facebook announced Portal and Portal+, two Alexa-enabled, video chatting devices that are designed to help people feel closer to friends and family. Over the past few years, Facebook has made advancements and investments to fulfill its mission of […]

Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]