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What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

360i Welcomes Chief Operating Officer, Andrea Terrassa

We’re thrilled to welcome Andrea Terrassa to 360i as our Chief Operating Officer. Andrea will serve as a key member of our executive team, responsible for driving growth and efficiency across all capabilities and clients. Commenting on Andrea’s arrival, our CEO Jared Belsky said: “Andrea has earned a reputation in the industry for her ability […]

2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

From Lame to Brilliant: Crafting Insights that Incite Change

All marketers seek the same thing: to stay ahead of change. But in an increasingly on demand world, achieving and successfully anticipating change means marketers are challenged to produce more meaningful consumer insights under shorter timeframes. This strain on the strategic thinking process often leads to reliance on prepackaged data, flashy statistics, and improbable trend […]

Alexa, Siri, Google: How do we know what they know?

What does Alexa know? What doesn’t she know? Why did Google Assistant share that answer? And most importantly, where is my brand in all of this? As more consumer queries occur via Voice, these are the questions marketers are struggling to understand. Voice agents can feel like black boxes – murky, mysterious, and always changing. […]

Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]