360i News

Social Media Week kicks off today in six cities across globe, including right here in New York. 360i is proud to be a part of the action as official Communications Partner for the week. Be sure to check the SMW blog all this week to read our coverage of some of the more than 50 events taking place in New York through Saturday.

In addition, we’ll be speaking at a number of events. Here’s a quick rundown of where you can find us:

• Tuesday, Feb. 2 — Fashion Goes Social: The Devil Wears Prada & Tweets About It
  Speaker: Orli Sharaby, Sr. Social Marketing Strategist – Lifestyle at 360i
• Wednesday, Feb. 3 — How to Use Social Media in 2010
  Speaker: David Berkowitz, Sr. Director of Emerging Media & Innovation at 360i
• Wednesday, Feb. 3 — Social Graph Optimization, Sponsored by Meebo
  Speaker: David Berkowitz
• Saturday, Feb. 6 – EventCamp NYC 2010
  Speaker: David Berkowitz

Follow @socialmediaweek, @smwny and @360i for live updates all week long.

We’re thrilled to announce today that Dentsu – one of the world’s most renowned advertising companies – has acquired 360i along with its sister companies,  SearchIgnite and Netmining.

Dentsu presented us with a wonderful opportunity to increase the value we provide to our clients by granting an increased global presence, enhanced technology investments and expanded, integrated capabilities. At the same time, Dentsu has partnered with us to maintain the management style, culture of innovation and entrepreneurial spirit that have defined our company to date. We will continue to run our agency in this way within the Dentsu family. You can read the official announcement here.

As we embark on this new and exciting chapter in our company’s just-over ten year history, we will continue to offer forward-thinking solutions to our clients and retain and recruit more great people for our growing team along the way. While we look forward to exploring each of the far-reaching benefits this new synergy has to offer, our chief objective and focus at 360i remains unchanged – to best serve our clients and to relentlessly pursue innovation and the emerging opportunities that will meet their business objectives. We are confident that this move makes us better equipped than ever to deliver on that promise.

As always, you can follow our journey and thoughts here on Digital Connections and of course on Twitter @360i.

Warm regards,
Bryan Wiener
CEO, 360i

Image by atomische via Flickr.

For marketers in the digital space, 2009 was a whirlwind year. Twitter took off amid a social surge, Yahoo! and Microsoft partnered up in search and Google gobbled up a litany of companies. During this time we’ve used our blog to cut through the headlines and share insights into what the year’s top stories mean for marketers. Look to Digital Connections for more of this in 2010.

Below you’ll find our most widely-read posts of the year (we’ve recently counted down the top five on Twitter, for those of you who follow us there).

Read the full article »

We’re excited to announce that Sprite, a brand of The Coca-Cola Company, and 360i received top honors at the Digital Publishing and Advertising (DPAC) Awards last week for Best Social Engagement Campaign. On behalf of 360i and Sprite, we are truly honored for the distinction and proud to be finalists alongside the Appssavvy/Huggies Circle of Moms and Ignited/Bruno teams.

The Social Engagement DPAC Award honors the best social media marketing campaign with a purpose to engage a consumer or user to build a relationship with the brand, product or service.

Read the full article »

360i CEO Bryan Wiener has been named a Media All-Star by Mediaweek. The list honors 12 of “the best and the brightest” leaders in our industry.

Bryan was selected for his pioneering innovations in the digital space, specifically in the areas of search and social marketing. In 2006, he saw the beginnings of a powerful trend with the growth of social networks and online word of mouth and built out 360i’s social media practice, now one of the fastest-growing divisions at the company. As a direct result of Bryan’s perception, “360i is now one of the foremost pioneers in helping brands develop social programs,” writes Mediaweek.

Speaking about the awards, now in their 24th year, Mediaweek Editor in Chief Michael Bürgi commented, “The Media All-Stars program has become the industry’s most coveted prize, awarded only to the most deserving individuals, who represent a wide array of talents, insight and vision. In 2009, we particularly looked to professionals who are multidisciplinary experts.”

To read more about Bryan (including his famed time as a Kool-Aid mascot) and why he was chosen as a 2009 Media All-Star, head on over to Mediaweek.

At 360i we’re proud to be a part of a number of industry associations that continuously help propel and evolve digital marketing through collaborative thought leadership. One such group is the Word of Mouth Marketing Association (WOMMA), which focuses on word of mouth, consumer-generated and social media platforms – areas that the 360i works in on behalf of our clients each day.

For that reason, we are pleased to announce that Sarah Hofstetter, SVP of Emerging Media & Client Strategy, has been elected to the WOMMA Board of Directors, effective Jan. 1. Sarah leads the Social and Emerging Media team at 360i, a group of specialists who devise social strategies and online listening programs for major brand marketers.

Read the full article »

Mediaweek has named Bryan Wiener, 360i CEO, as a Top 50 person in the media industry for the second year in a row and describes 360i as a “pioneer in its embrace of social marketing.” Mediaweek’s 50 list captures the “the most important movers in the media and media agency business are the ones who get their hands dirty, who wield the marketplace clout and who come up with the ideas that end up making bazillions for their companies.” 360i was one of only seven digital companies on the list with the others being : Hulu, Facebook, Yahoo, Microsoft, Publicis Vivaki and Quantcast. The complete write-up can be viewed on the Mediaweek Web site.