We’re pleased to welcome digital media veteran Jacob Davis to 360i as Vice President of Search & Performance Marketing. In this newly created role, Jacob will be responsible for leading new business search engagements, bolstering strategic search products and partnerships, and publicly stewarding the agency’s search practice through thought leadership.
Jacob brings more than 12 years of client and agency-side experience to the role—years spent building teams, leading optimization efforts, and running clients from initial opportunity engagement to full operational capacity.
“Search continues to be a cornerstone of our media practice, and a vital part of our overall business,” notes 360i CEO Jared Belsky. “360i has built a reputation as a leading innovator in search, so it was important that we find someone with the passion, expertise, and leadership experience necessary to maintain that tradition. Jacob possesses a powerful curiosity, and an openness to novel ideas that makes him a natural innovator. At the same time, his charisma and communications skills will be invaluable as we begin to execute our business development strategy for the year ahead. I couldn’t be more excited to have him aboard.”
Prior to joining the 360i media team, Jacob served as VP, Head of Search at the digital marketing agency iCrossing, where he managed paid and organic search for the company’s entire client portfolio. Before that, he filled leadership positions for a number of agencies and global brands including Havas Media, Neo@Ogilvy, and Hilton Hotels. Jacob’s agency experience has put him to work for some of the biggest names in marketing, including Lego, Microsoft, AAA, IBM, AutoZone, Tyson Foods, Liberty Mutual, Comcast, and TD Bank.
“360i is something of an icon within the field, so it’s truly an honor to be joining the team here,” said Jacob. “So much is changing right now in the world of search and performance marketing—from the rise of voice and semantic search to the rollout of the mobile first index. I can’t think of an agency that’s better positioned to capitalize on that change and lead its clients into the future of search and performance marketing.”
360i has been a longstanding pioneer in search since its founding in 1998, when Google was redefining how consumers searched for information. Twenty years later, the agency has been named a Leader by Forrester Research in “The Forrester Wave: Search Marketing Agencies” five times, with the latest report stating “Marketers will appreciate this agency’s ability to stay on top of trends but also have a level-headed perspective on what is industry hype versus real market changes.”
Jacob’s hiring marks the latest in a string of notable promotions and additions across the 360i leadership roster, which this year has also seen the appointment of Jared Belsky as CEO, the promotion of Abbey Klaassen as NY President, and the addition of Raig Adolfo and Doug Rozen as the agency’s new Chief Strategy Officer and Chief Media Officer, respectively. In early 2018 the agency was named Adweek’s Breakthrough Media Agency of the Year, and recognized in Ad Age’s A-List issue for the eighth consecutive year.