We’re excited to share the news that Pernod Ricard USA has selected 360i to lead its communication planning, media and social community management initiatives, effective immediately. The company’s portfolio of wine and spirits brands includes Absolut® vodka, Jameson® Irish whiskey, Malibu® and Beefeater® gin.
In a statement to Ad Age, Pierre Berard, senior VP of marketing for Pernod Ricard USA, said: “Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong vision for the new media landscape.”
The addition of Pernod USA to our client roster is the latest evolution in 360i’s commitment to helping brands approach integrated marketing from a digitally-centric mindset, and builds off of experience and integrated work for clients including Scotts Miracle-Gro, The New Orleans Tourism Marketing Corporation, Equifax, Toyota and others.
We look forward to this new partnership, which you can learn more about in Ad Age.