This March we’re thrilled to be bringing the den (Digital Education for Nonprofits) to Chicago. The den is a free, all day workshop designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
The program debuted with great success in New York last May; nearly 100 people joined 360i in our New York offices and more than 500,000 tuned in via livestream. Of the experience, attendee Stephanie Denzer, Marketing Manager at Spark Ventures said, “I left with a slew of notes, from big ideas to smaller strategic adjustments, that I was able to implement across the various platforms we use to raise awareness and support for our work.”
And Melanie Meadows, the Development Director at West End Residences HDFC, reported back that after attending the den, “our fundraising became more successful, pulling in lots of new donors, many of whom say they gave because of the social media content they had been seeing.”
The Chicago event, which will take place on Thursday, March 30 will focus on “Navigating the Future of Giving” and bring together subject matter experts to share research and insights, social media, paid social and influencer strategy as well paid search tactics and more, all with the intent of preparing nonprofits to succeed with a new generation of donors. The day will also feature a guest speaker from GirlForward and a keynote address from 360i CEO, Sarah Hofstetter.
The den was born of the desire to share 360i’s digital marketing expertise with as many nonprofits as possible. After speaking with a number of organizations about their challenges – many related to limited resources, an aging donor base, and a lack of deep understanding of the ever-changing digital and social spaces where potential donors are spending more and more of their time – the team at 360i recognized the opportunity to help nonprofits by “teaching a man to fish,” and developed a workshop that would give them the skillset and resources to make the most of their marketing dollars.
The resulting program combines compelling in-house research around connecting with millennial donors, actionable strategies and best practices in digital and social – a powerful education tool that will set nonprofits on a path for success in the digital fundraising world.
Think your organization would benefit from the den? We’ll be in Chicago on March 30th, 2017, grab your seat here.
More praise for the den from previous attendees:
“On behalf of Masbia Soup Kitchen Network, I would like to thank you and your entire team at 360i for inviting us to the den workshop where we had the day to learn how to connect with prospects though digital media. This will help us continue to feed hungry men, women and children in our community and this service is sincerely appreciated.”-Alexander Rapaport, Masbia Soup Kitchen
“The 360i team that lead the den did a wonderful job of sharing actionable recommendations tailored to non-profit communicators (with an appropriate understanding of a non-profit’s budget & bandwidth constraints). I left with a slew of notes, from big ideas to smaller strategic adjustments, that I was able to implement across the various platforms we use to raise awareness and support for our work.”- Stephanie Denzer, Marketing Manager, Spark Ventures
” I attended the den last year and forwarded a lot of the materials to our social media consultant. We spent the months following approaching our social media in a bit of a different way — we focused on great client stories. As a result, our fundraising became more successful, pulling in lots of new donors, many of whom say they gave because of the social media content they had been seeing. We ran our most successful annual appeal to date, and we’re being featured on several blogs specifically on our work on social media. So I’d say the den contributed to much of that success. I can’t wait to attend again.”- Melanie Meadows, the Development Director at West End Residences HDFC