360i CEO Speaks on Google/Yahoo Deal [NY Times]

Bryan Wiener, CEO of 360i, is featured in today’s New York Times discussing Google and Yahoo’s recently announced search advertising pact:

New York Times
Ad Accord for Yahoo and Google

By Miguel Helft
SAN FRANCISCO — Microsoft’s four-month-long courtship of Yahoo has finally thrown Yahoo into the arms of their biggest common rival, Google.

Google and Yahoo said Thursday that they had reached an agreement under which Google would deliver ads next to some of Yahoo’s search results and on some of its Web sites in the United States and Canada.

The nonexclusive deal is aimed at giving a lift to Yahoo’s finances, and the company said it would generate an additional $250 million to $450 million in operating cash flow in the first year.

The agreement will also strengthen Google’s dominance over the lucrative search advertising market. Read complete article…