360i Cited As a Leader and “Research Powerhouse” in U.S. Search Marketing Agencies Report

360i has been named a Leader in the January 2009 Forrester Wave: US Search Marketing Agencies, Q1 2009 report due to “its research-based approach to search marketing and its social media aptitude.” The Wave report was designed to help enterprise marketers evaluate leading digital agencies offering search marketing solutions.

In addition to its position as a leader, Forrester gave top marks to 360i for its campaign planning, social media, keyword management and executive vision. The report states that “Research powerhouse 360i has the most searcher-centric keyword development process and also more advanced social media applications for aiding search results and improving collaboration with its clients.” Further, the report adds 360i’s “experience and buzz monitoring capabilities make it a strong partner for media firms and big brand marketers.”

For the report, Forrester evaluated seven vendors against 72 criteria, using a combination of data sources for its assessment, including vendor surveys, scenario-based demos, client interviews and careful review of client results. Participating vendors were limited to agencies offering a balance of paid search and SEO offerings and focused on delivering solutions to enterprise clients with over $1 billion in revenues.