What is an Agency 3.0? According to Adweek it’s an agency that has masterfully adapted to the fast-paced digital marketplace. This week, 360i was honored to be named one of twelve agencies on Adweek’s Agencies 3.0 list.
In their recognition of 360i, Adweek writes, “A granddaddy among digital agencies—it started as a search specialty shop in 1998—360i has adapted to the changing needs of the marketplace as it heads into its 20th year. After merging in 2005 with New York agency Innovation Interactive, founded by Bryan Wiener, 360i dived heavily into social once its bona fides as an SEO specialist were cemented. Then in 2011, it added brand strategy as an integral part of its offerings. Last year, the shop evolved into a full-service media operation following its merger with fellow Dentsu Aegis Network agency Vizeum, but never abandoned the tools it learned and developed along the way. The end result is what CEO Sarah Hofstetter dubs ‘alchemy:’ 360i’s broad offerings to deliver a deeper execution of the interplay of paid, earned and owned media.”
In the expansive and ever evolving ad industry landscape, our shop looks different year after year. To us, this is what an agency should look like in the digital era. Congrats to our internal teams and client partners that made this honor possible.
Read more about the acknowledgement in Adweek.