Fast Company has named 360i among its Top 10 Most Innovative Companies in Advertising for 2014, citing recent creative work for clients like HBO and Hanes.
We’re honored to join the Top 10 alongside innovators such as GoPro and Samsung, as well as fellow agencies that join us in our pursuit to push the boundaries of marketing.
Writes Fast Company: “The agency that helped Oreo become the poster brand for real-time marketing didn’t rest on its laurels this year. For Hanes, 360i unabashedly asked the Internet what type of underwear it was wearing and shared the responses via the video campaign Undercover Color, which generated a treasure trove of underwear-related data. Most recently, 360i engaged celebrities and everyday people alike in “Roast Joffrey,” a Game of Thrones promo billed as the first social media roast.”
Fast Company’s Most Innovative Companies issue serves as an annual “guide to the businesses that matter most” across several sectors. This is the second time that 360i has made the annual issue.
Honorees were hand-picked by FC’s editorial staff, which spent six months researching thousands of enterprises. In assessing the Most Innovative Companies in aggregate, Fast Company remarked that “the culture of innovation across the globe is more robust than ever.”
Based on this year’s picks, Fast Company has also compiled a list of 12 Innovation Lessons for 2014, which includes one that hits especially close to home for us: “Passion is underrated.” Accolades like these are not possible without the passion, purpose and perseverance of our team, as well as the partnerships we share with our clients.
Congratulations to our team and client partners on this honor.