360i and Oreo have won a Gold Pencil at the 41st Annual One Show Awards hosted by Alec Baldwin, the most prestigious worldwide competition celebrating the year’s best in advertising, design, interactive, branded entertainment and intellectual property & products.
“The Oreo Blackout Tweet” was awarded the Gold Pencil in the Interactive: Social Media Branded Post category. The quick-fire post earned the Mondelēz brand 525 million earned media impressions, and has garnered several awards prior, including two Cannes Lions two CLIO Awards and an IAB MIXX Award, among others. You can watch the full case study here.
360i and Oreo were one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries. The team was honored alongside other One Show Gold Pencil winners on May 9 at Alice Tully Hall, Lincoln Center in New York City.
Congratulations to all One Show winners, and to the 360i and Oreo team for tremendous honor.