General

360i Picks Up Honors at Hive, Internet Advertising Awards

March 26, 2010

360i was recently honored for creative work on behalf of clients Marvel Entertainment and InterContinental Hotels Group by the Hive Awards and the Internet Advertising Competition (IAC).

At the first annual Hive Awards – honoring “unsung heroes of the Internet” – the Marvel Create Your Own Comic site picked up two awards for Best Gaming/Entertainment Website and Best Web App.

The microsite serves as a fully interactive destination within the Marvel.com family, fostering creativity and imagination among kids and parents. Our action-packed design and development work enables you to fully customize your own custom comic strip or book from start to finish. You can create your own layout and design, choose backgrounds and settings and even add fully editable characters from Marvel’s Superhero Squad. As Wired magazine’s Andrew Kardon wrote, Create Your Own Comic “is a great tool for beginning artists to practice storytelling techniques and panel layouts. But for someone with fond memories and a real lack of artistic skills, well, it can be a real source of hope.”

The IAC Awards recognized 360i’s creative work on Flash banners for InterContinental Hotels Group in the Hotel & Lodging Online Advertising category. The client engaged 360i to create sharp banner creative for the Holiday Inn & Holiday Inn Express brands that would clearly communicate its ability to fulfill any traveler’s needs while still providing great savings to a global audience – as well as highlight early bird purchase messaging so consumers could easily see the value of booking their stays in advance.

Congratulations to the teams from Marvel and InterContinental Hotels Group on these distinctions. We look forward to continuing to produce innovative solutions on behalf of all our clients.