NEW YORK — September 8, 2014 — 360i has elevated three executives to newly-created C-Suite positions that support the agency’s ongoing growth and expansion. Effective immediately, SVP of Strategy Lee Maicon becomes Chief Strategy Officer, VP of Marketing and Operations Amanda Malko becomes Chief Marketing Officer and SVP of Finance David Perkins becomes Chief Financial Officer. These executive leaders will take on expanded responsibilities as the 700-person agency continues to grow its position as the leading agency partner for digitally-centric marketers.
“More marketers are turning to us to help them develop the right go-to-market strategies in an increasingly complex media landscape, and Lee, Amanda and Dave have all had an indelible impact on continuously evolving our agency to meet this demand for true digitally-centric communications leadership,” said Sarah Hofstetter, CEO of 360i.
The executive promotions come after a year in which the agency developed both digital and through-the-line programs for clients like Clinique, HBO, Toyota, Scotts Miracle-Gro and New Orleans Tourism Marketing Corporation. This year also marks major new business wins for the agency, including being named integrated media buying and communications planning for Pernod Ricard USA.
Maicon will oversee strategy and planning at 360i, fuelling the agency’s leadership in combining data, insights and creativity to help brands engage consumers and achieve their goals. Since joining the agency in 2010, he has developed 360i’s strategy capabilities and built a diverse and fast-growing team of integrated strategic and creative problem solvers, while helping clients better organize and align their marketing to take advantage of shifts in technology and consumer behavior. His impact on clients and the agency is evident in his involvement in key new business wins; in the storied work 360i has done for its clients; and in his significant contributions to building 360i’s culture of curiosity.
As CMO, Malko will lead 360i’s positioning, branding and communications, to differentiate 360i and attract great clients and talent. She will also continue to oversee the agency’s new business strategy. Since joining the agency in 2007, Malko has played a key role in building 360i’s business and reputation as a leading digital agency recognized for its innovative work and thought leadership. She led the agency to evolve its reputation from search and social to attract more robust strategic partnership opportunities with brands, while positioning 360i to win the industry’s most prestigious recognitions and awards.
As CFO, Perkins will oversee the agency’s finance, IT and legal operations. Since joining 360i in 2013, he has advanced and streamlined the agency’s financial operations and delivered efficiencies as the company grows. Perkins brings strong financial and through-the-line operational experience to 360i. Prior to 360i, he served as SVP and Director of Finance & Operations at RAPP New York where he oversaw the creation of standardized systems to improve agency efficiencies and workflows, and he was a Vice President and Finance Director at Digitas.
“Building out our executive leadership team keeps us poised to continue evolving our capabilities and the caliber of work we produce for our clients, and I’m confident that Lee, Amanda and Dave will help take our agency and our clients to the next level,” added Hofstetter.