360i Press Release: 360i Elected to AAAA Membership

May 2, 2006

NEW YORK – May 2, 2006 – 360i today announced that it has been elected as the first advertising agency with a foundation in search engine marketing to join the American Association of Advertising Agencies (AAAA), the national trade association of the advertising agency business.
All agencies elected to AAAA membership must pass through a rigorous application process, including a close examination of client references, financial integrity and industry reputation. AAAA member agencies are committed to promoting the valuable role advertising plays in creating brand loyalty, reducing consumer churn, and improving advertisers’ return on investment represented by advertising spending.
Established in 1998, 360i has emerged from a search engine marketing agency to a full-service Search Informed Marketingsm agency, analyzing consumer search behavior to craft and implement integrated campaigns across search engine marketing and search informed media such as display media and direct marketing.
As 360i continues to expand its scope of services, the company’s ability to understand and interpret the full scope and scale of marketing initiatives will only be enhanced by membership in the AAAA and the benefits of access membership provides.
“Search marketing is not just about search engines anymore. Search is about providing valuable insights on how people are continually interacting with their brand in real time, and we are in a great position to be on the vanguard of this evolving paradigm,” said Jonathan Ragals, Senior Vice President and General Manager of 360i. “We are excited to join the ranks of the prestigious agencies at the AAAA and hope to inject some unique and complementary perspectives to the membership.”
“We’re pleased to have 360i join our roster of nearly 1,200 member agency offices,” said Harley Griffiths, Senior Vice President, Agency Relations & Membership, AAAA. “360i is the kind of integrated, full-service marketing-communications agency that represents a growing number of our members.”