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360i Press Release: 360i Named Search Agency of the Year

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NEW YORK – December 18, 2007 – 360i, a leading digital agency, today announced that OMMA magazine has named 360i Search Agency of the Year for 2007. The annual Agency of the Year Awards are bestowed upon agencies who demonstrate outstanding performance in select areas of expertise.
OMMA selected 360i because of the agency’s proven aptitude for delivering high-performing search strategies within comprehensive digital campaigns for brand marketers including NBC Universal, Office Depot and H&R Block.
“360i’s deep knowledge of how consumers search and interact online informs the strategies we employ for engaging consumers across a variety of online media,” said Bryan Wiener, Chief Executive Officer of 360i. “We have a strong history of developing results-driven search strategies for our clients and are honored to be recognized for the discipline that is at our foundation.”
In addition, OMMA applauded 360i for its expertise in other emerging online platforms such as social media and behavioral marketing, demonstrating the agency’s ability to quickly adapt to marketers’ needs in the changing media landscape. Last year, the agency began offering its clients enhanced social media solutions — concepting, creating and distributing search-friendly digital media assets such as widgets, videos and other content to generate buzz and engage online audiences.
The OMMA award caps off a year of accolades for the independent digital agency. In November, 360i became the first search-centric digital agency to win Google’s Marketing Machine award, which recognizes one industry-leading agency each quarter. The Google award was quickly followed by Advertising Age declaring 360i one of the “hottest digital agencies around” in an October issue of the magazine.
“In 2007, we continued our momentum of growth, expanding our client offerings and adding leading brand marketers such as Discovery Networks and Borders to our client roster,” said Jonathan Ragals, Chief Operating Officer of 360i. “We have built 360i around finding circles of excellence in digital marketing platforms that engage users and provide measureable results. Over the coming year, we look forward to expanding on our capabilities and continuing to provide our clients with cutting-edge, performance driven digital marketing solutions.”
The 2007 Agency of the Year Award winners will be honored at an event held by OMMA in New York on January 17, 2008. In addition, the January issue of OMMA will detail the achievements of each winning agency.