Former Ad Age Associate Publisher and Editor to Drive Agency’s Ongoing Expansion and Growth
NEW YORK — September 9, 2015 — 360i today announces the appointment of Abbey Klaassen as Chief Marketing Officer, effective October 1. Klaassen joins the agency from its parent company, Dentsu Aegis Network, where she most recently was Director of Corporate Strategy Development for the Americas. Prior to joining the network last year, Klaassen spent a decade at Advertising Age, where she most recently was Associate Publisher and oversaw the editorial, content marketing and audience development teams, while shaping the award-winning outlet’s growth and development strategies.
As CMO, Klaassen will oversee marketing, public relations and business development, reporting to 360i CEO Sarah Hofstetter. She takes over the position from Amanda Malko, who is departing 360i later this month, and will be supported by Vice President of New Business Ashleigh Young, who recently joined the agency from beauty brand Avon, where she led the brand’s global creative and media agency relationships as Head of Global Advertising and Media. Previously, Young managed client relationships and agency growth as SVP, Account Director at Leo Burnett in New York.
“As editor and then associate publisher leading the transformation of Ad Age from a venerable traditional publication into a digitally led media company, Abbey has proven she is a strategic thinker, a skilled marketer and a tremendous communicator with a track record for driving growth in a disruptive market,” said Hofstetter. “We are thrilled to have her join our leadership team to help propel our ongoing growth and expansion as the industry increasingly demands digitally-centric marketing leadership.”
At Dentsu Aegis Network, Klaassen was responsible for shaping the development of the organization’s strategy, operating model, and acquisition plan across the Americas. While at Ad Age, Klaassen was critical to diversifying the outlet’s coverage and growing its reach in digital. During her 10-year tenure, she spearheaded the launch of Ad Age Digital, the outlet’s biggest editorial franchise, and she led Ad Age through a critical phase of growth by working to bridge its content and audience strategies. Under her leadership, the outlet also received numerous journalism awards. Prior to joining Ad Age, Klaassen worked for MSP Communications.
“I’ve long admired 360i’s ability to innovate ahead of the market and challenge the status quo,” said Klaassen. “After working alongside the agency at Dentsu Aegis Network, I’m now excited to bring my energy and perspective to the CMO position of one of its progressive brands. 360i is pioneering the new approaches and thought leadership that the industry needs, and its position as digitally led but not digitally limited puts it in the sweet spot to help brands thrive in a new era.”
Malko is an eight-year veteran of the agency, who has made significant contributions to 360i’s growth and expansion. She was named 360i’s first CMO in 2014.
“360i would not be the agency it is today without Amanda’s contributions to driving our growth and shaping our marketing and communications. The impact she has made throughout the years is undeniable,” said 360i Chairman Bryan Wiener. “We know she will be tremendously successful in the next phase of her career.”