General

360i Press Release: Barilla Names 360i Digital AOR

November 25, 2014

NEW YORK — November 25, 2014 — 360i has been selected as Digital Agency of Record for Barilla in the USA. The agency will oversee the brand’s digital and social marketing, including strategy, content creation and website design.

“360i impressed us with their track record, consumer insights and deep experience positioning brands to succeed in today’s rapidly-evolving digital landscape,” said Beth Reilly, Senior Director of Digital and Social Marketing for the Americas, Barilla. “Digital and technology are driving everything today, and we needed the right partner with the right vision to aggressively move us toward putting digital at the center of how we win in the supermarket aisle.”

“What excites us most is having the opportunity to work alongside Beth and her forward-thinking marketing team to help a heritage brand like Barilla embrace a digitally-led approach to its overall communications,” said 360i CEO Sarah Hofstetter. “We view digital and mobile as vital components of Barilla’s integrated marketing mix, and we look forward to working together to make an impact in the marketplace.”