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360i Press Release: Digital Agency 360i Publishes First Ever “Social Marketing Playbook”

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Comprehensive Report Provides Strategic Guidance to Capitalize on New Opportunities in Social Marketing
NEW YORK, NY – June 9, 2009 – Today, digital communications agency 360i published the Social Marketing Playbook, the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.

“The rapid growth of social media has created an iconoclastic shift that has altered the rules of customer engagement forever,” said Bryan Wiener, CEO of 360i. “This shift has brought about new challenges, but also new opportunities for reaching consumers in more meaningful ways.”

Added Sarah Hofstetter, VP of Emerging Media & Client Strategy at 360i, “We produced the Social Marketing Playbook as a vehicle to advance discussions and move social marketing forward for our clients and the industry at large.

Marketers can establish deeper relationships with their customers via social channels by combining tried and true marketing principles with social marketing best practices.”

The goals of the Social Marketing Playbook are to:
Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing

Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms

Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers

Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns

In addition to leveraging the insights of 360i’s experienced social marketing team, the Playbook also includes guest commentary by industry luminaries, such as:
Randall Rothenberg, CEO of the Interactive Advertising Bureau

Pete Cashmore, CEO of Mashable.com

Greg Galant, CEO of Sawhorse Media and Creator of the Shorty Awards

Jeremiah Owyang, Blogger at Web-Strategist.com

Jeff Pulver, Founder of Pulver.com and Producer of The 140 Conference

“Social marketing opens up a new world where brands and their customers can engage in a direct conversation,” said Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau. “Having a strategic framework for approaching this new world is critical for any marketer looking to build or reinforce its brands.”
Download the Social Marketing Playbook  http://www.360i.com/playbook.