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360i Press Release: Google Names 360i A “Marketing Machine”

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NEW YORK – November 1, 2007 – 360i, a search-focused digital agency, today announced that Google has bestowed its Marketing Machine Award to 360i. This quarterly award recognizes one agency for their thought-leadership, account growth and teamwork using Google’s Advertising Platform. 360i is the first search-centric digital agency to win this award.
“The enthusiasm and results-driven approach by the 360i team has set them apart as a category leader, making them exceptional business partners and worthy of the Google Marketing Machine Award,” said Penry Price, Vice President, Advertising Sales, Google North America. “An innovative and methodical agency, 360i continues to bring new ideas to the table to ensure it’s constantly pushing the envelope for its clients, and we thoroughly enjoy that commitment to excellence and ingenuity.”
A recent example of Google and 360i integration was a recent ad effectiveness study designed to draw a correlation between online display advertising and online engagement, awareness, tune-in and search results. Together with NBC Entertainment, 360i and Google studied the effectiveness of advertising on Google’s display network across Google’s highly targeted and efficient auction-based network, including video advertising. The campaign produced a 60 percent increase in unaided awareness, he said; viewers were more likely to discuss the show with others. A spike in awareness led to a spike in search activity, with increases of up to 114 percent in branded searches.
“Google has been an exceptional partner, working with us to innovate on behalf of our clients,” said Jonathan Ragals, Chief Operating Officer of 360i. “As both Google and 360i continue to expand, we expect to bring more inventive ideas to our clients together.”
360i is a digital agency with circles of excellence in search, behavioral marketing and social media. Started in 1998, 360i has emerged as one of the leading digital agencies with a core focus, concepting, producing, executing, analyzing and optimizing integrated digital marketing campaigns for large brand advertisers with a foundation in search marketing. Understanding and analyzing user behavior online across search and social media provides the insights to engage and attract 360i’s clients’ target audience. 360i maintains a select group of premier clients such as NBC Universal, Scripps Networks, Discovery Networks, Saks Fifth Avenue, Office Depot and H&R Block, employing a combination of strategy, service and technology to ensure optimal campaign performance. 360i is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.360i.com/. Google is a trademark of Google Inc.