Red Roof Inn to increase brand awareness through strategic online campaign
COLUMBUS, OHIO — (January 29, 2008) — Red Roof Inn, an innovative leader in the economy lodging segment, announced today that it has retained 360i, a leading independent digital agency, as its agency of record (AOR). Red Roof Inn selected 360i to help generate greater online visibility for their brand and increase customer reach through an integrated digital marketing campaign.
“360i’s wide range of online services, including its strategic marketing, search engine optimization, online advertisement and creative capabilities, align perfectly with our marketing objectives,” said Joe Wheeling, chief executive officer for Red Roof Inn. “Digital marketing is a vital component to our marketing strategy moving forward. Our goal is to integrate our on-line and off-line among value-conscious travelers and we feel 360i is perfectly positioned to help us accomplish just that.”
360i will be responsible for optimizing search results and producing online creative for Red Roof Inn, as well as managing and analyzing behavioral marketing and social media for the brand. By tapping into 360i’s expertise and ability to execute leading-edge marketing initiatives, Red Roof Inn plans to increase brand awareness among its target audience and reach new consumers through emerging Internet vehicles.
“We’re proud to add Red Roof Inn to our core group of clients in the travel sector and apply vertical best practices across the digital landscape to ensure the best results for Red Roof Inn,” said John Ragals, COO of 360i. “We look forward to leveraging our expertise to develop innovative digital solutions that drive visibility and increase stays at Red Roof Inn.”
Red Roof Inn was impressed with 360i’s scope of online services, the agency’s cutting-edge creative, and its proven track record of success. Recently, Google awarded 360i with the prestigious “Marketing Machine” honor, and Advertising Age named them “one of the hottest independent digital agencies around.” OMMA, a magazine for online media, marketing and advertising, also selected 360i as the 2007 “Search Agency of the Year.”
Red Roof Inn currently has more than 325 properties nationwide and is working to strategically grow through franchising, acquisitions and new development. For more information on Red Roof Inn, please visit www.RedRoof.com.