360i’s Sarah Hofstetter Elected to WOMMA Board of Directors

At 360i we’re proud to be a part of a number of industry associations that continuously help propel and evolve digital marketing through collaborative thought leadership. One such group is the Word of Mouth Marketing Association (WOMMA), which focuses on word of mouth, consumer-generated and social media platforms – areas that the 360i works in on behalf of our clients each day.

For that reason, we are pleased to announce that Sarah Hofstetter, SVP of Emerging Media & Client Strategy, has been elected to the WOMMA Board of Directors, effective Jan. 1. Sarah leads the Social and Emerging Media team at 360i, a group of specialists who devise social strategies and online listening programs for major brand marketers.

Under her guidance, 360i has pioneered new ways to integrate these new and emerging marketing channels to help brands listen to and connect with their customers online.

In addition to concepting winning strategies for some of the world’s most prominent brands, Sarah has spearheaded the establishment of 360i’s digital word of mouth (DWOM®) service, which identifies and nurtures relationships with online influencers to amplify online buzz, encourage virality and inform digital strategy. Earlier this year, Sarah and her team created the Social Marketing Playbook, the first comprehensive report about social marketing written by marketers for marketers. To date, more than 50,000 people have downloaded the Playbook.

Congratulations to Sarah and the other industry thought leaders elected to the Board. We look forward to your insights and guidance in 2010.

You can view Sarah’s recent WOMMA Webinar, “How to Weave Social Marketing into Your Word of Mouth Programs,” below: