This is the fourth post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.”
At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our industry as it moves from being TV-led to digitally led.
In our lunchtime keynote, Arianna Huffington, President & Editor-in-Chief of the Huffington Post Media Group shared what it takes to continue to reimagine your organization while staying true to your DNA, why working tirelessly without much sleep is a recipe for disaster, and why we need to take a step back and rethink our compulsive relationship with our smartphones.
What We Learned:
Stay true to your core pillars: The Huffington Post launched in 2005 and has continued to remain successful by staying true to its foundation as a “views and opinions” destination site, focusing on how readers can thrive and highlighting what’s working in the world. This has allowed The Huffington Post to build from its core as a journalistic enterprise, and expand naturally into a platform of more than 100,000 bloggers, launch technology products for readers, and even create an upcoming morning show that will continue to tap into the zeitgeist and create value for the Huffington Post audience.
Sleep for success: Arianna discussed her own struggles with maintaining optimum health while being a successful business woman and her wakeup call when she was so exhausted that she unexpectedly collapsed. By focusing on our well-being and getting the sleep we need, we can avoid the burnout, make fewer mistakes, and can be more productive, creative and better leaders. She noted that, “leadership is about seeing the iceberg before it hits the Titanic,” and to accomplish that, we need to be fully recharged.
Rethink your relationship with technology: Technology has a place in all of our lives, but as Arianna stated, “we take better care of our smartphones than we do of ourselves.” By reimagining our relationships with technology, focusing on one task at a time, and avoiding sleeping with our smartphones by our bedside and awakening to our inbox, we can become more productive. Arianna shared how we have the illusion that multitasking makes us more effective – when it’s really task switching that has been proven to cause high levels of stress. Interestingly, The Huffington Post implemented a rule that forbid technology in meetings – and found that doing so cut one hour meeting times to just 30 minutes because everyone was present, clear to make decisions and could then just move on.
Next, we’ll share Post V of our series: “360i Summit: Reimagine Programmatic with Joanna O’Connell” In case you missed them, be sure to read Post I: “360i Summit: Reimagine Behavior with Charles Duhigg,” Post II: “360i Summit: Reimagine Marketing & Featured Marketer Case Studies” and Post III: “360i Summit: The Science of Building Audiences with Twitter’s Deb Roy.”