With SXSW Interactive opening day rapidly approaching, our team is gearing up for a busy few days in Austin. David Berkowitz, VP of Emerging Media at 360i, will serve as a panelist at two events: “Games Anywhere, Anytime” on Friday, March 8 and “The Power of Marketing in the Moment” on Sunday, March 11.
Games Anywhere, Anytime | #IABGames
The Interactive Advertising Bureau (IAB) Games Committee will dispel myths about gaming in its Games Anywhere, Anytime session, held on the first full day of the conference. Gaming has widely been stereotyped over the past years with many believing that gamers are primarily young/teen boys and that games are generally played at home on game consoles. However, current research provides that games actually are played by anyone, anywhere, anytime. This creates a gaping opportunity for marketers once missing out on many consumer segments on the premise of this myth.
In addition to our David Berkowitz, this session’s expert players include Bill Hopkins, VP/GM of Nielsen Games at The Nielsen Company and Susan Borst, Director of Industry Initiatives for Social Media, Content Marketing, Games and B2B at the IAB. The committee will share their thoughts on several aspects of gaming including: various gamer segments, the type of games these segments are most likely to play, when and where they’ll play them, what devices they’ll play them on, how they interact with each medium, how mobile and tablets are ever changing today’s game playing and what the future of gaming might entail.
Date: Friday, March 8, 2013
Location: Palmer Events Center Room 4-5 (900 Barton Springs Rd)
The Power of Marketing in the Moment* | #SXSWrtm
Real-time marketing was on the brain for brands long before this year’s Oreo Super Bowl success. But only in the past several months have marketers really started to gauge just how largely consumers are pairing their TV viewing experience with social media. Whether viewing awards shows, large-scale sporting events or major political moments, consumers are tuning in online as well for big cultural moments. Social platforms have become the leaders of public opinion sharing, giving brands an incredible opportunity to gain relevance and resonate with their communities.
In this session, panelists will explore how brands can become a more organic, authentic part of their consumer’s conversation and ultimately affect their bottom line. From the Oreo Super Bowl blackout ad to the many Oscar imitators (hits and misses), the committee will show how real-time engagement takes more than just a little improvisation— it takes planning as well.
- Mondelēz International - Bonin Bough, VP Global Media and Consumer Engagement
- Oreo (a Mondelēz brand) – Steve Doan, Senior Associate Brand Manager
- Expion – Albert Chou, Chief Innovation Officer
- 360i – David Berkowitz, VP, Emerging Media
- VaynerMedia - Gary Vaynerchuk, Co-founder
Moderated By: David Teicher, Associate Editor at Ad Age
Date: Sunday, March 10, 2013
Location: Pete’s Dueling Piano Bar (421 East 6th Street)
Heading to Austin yourself? Check out 360i’s SXSW Cheatsheet, a curated guide to the best of SXSW created to help marketers navigate the chaos that lies ahead and get the most out of their SXSW experience. For more tips and tricks from our savvy SXSW experts, follow @360i during the week and visit blog.360i.com for updates from Austin.
Cover photo via Flickr