A few months back, some intrepid creatives at 360i – with the backing of any equally intrepid brand – sent a regular guy on a cross-country mission with nothing but a refrigerated truck of Oscar Mayer’s new Butcher Thick Cut Bacon. Food, gas, lodging and other necessities would have to be bartered for along the way. Using only bacon.
Although we knew the brand’s new product was as good as gold, we weren’t entirely sure our man Josh Sankey would make it on this solo mission. What we did know was that with the help of social media, he’d have a fighting chance.
In the end, Josh made it 3,125 miles from New York to California. And at last night’s Creative Media Awards ceremony, “The Great American Bacon Barter” was named the best social media campaign of the year.
Media Magazine’s Creative Media Awards competition honors creativity in the media industry, recognizing the great thinking behind great campaigns along with the actual execution of the idea. Past winners in this category include CP+B for “Shocking Barack” and AgencyNet and Island Def Jam for “Rihanna: Unlocked.”
Congratulations to the entire team at 360i and Oscar Mayer for this distinction.
You can read and watch the case study in our Portfolio.