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Digital Marketing & Social Media Blog

5 Start-ups to Watch from Atlanta’s Bustling Tech Scene

in 360i News, Startup News

The seventh edition of our Startup Outlook report showcases a series of startups based in Atlanta. Back in 1998, 360i was born as a startup in Atlanta, so this month we are proud to feature five startups a peach’s throw from our southern doorstep. Some of the companies here, while fairly new, are already working with some of the world’s largest brands, while others show the potential to provide tangible value for marketers. As we continue to grow our Atlanta presence, it’s exciting to connect with such a vibrant group of entrepreneurs locally. This is just a taste of some of the companies that may soon gain recognition far beyond Georgia’s borders.

You can download a PDF version of this report and view previous reports at www.startupoutlook.com.

Badgy

 

Value

Badgy describes itself as “SEO for social,” but marketers will generally be more familiar with the company’s offerings by comparing it with others in the gamification space. Brands with a presence on Facebook or Twitter can use Badgy to incentivize and reward social activities.

Applicability

Badgy is casting a wide net, given the range of brands marketing through two of the most prominent social channels. The focus for brands using Badgy will likely be to grow their fan base and increase engagement.


The Dallas Mavericks website, Mavs.com, uses Badgy to spur social sharing across Facebook and Twitter. The team’s owner, Mark Cuban, is among the startup’s investors.

Prominence

Brands can customize Badgy for their own social channels.

Ingenuity

There is plenty of competition in the gamification space, with CrowdTwist being a leader. There are far more rivals when looking at the broader field of digital loyalty. Yet the founder, Rob Kischuk, told Pando Daily, “… Badgy is slightly different in that it’s completely native to Facebook and Twitter as an app on brand pages, so customers can earn rewards without leaving their social streams.”

Insightpool

 

Value

Insightpool identifies a brand’s influencers in social media, segments them and provides competitive intelligence. The focus is narrowing a list down from millions of potential followers to the small handful that are relevant to the brand or to a specific campaign. Additional features, such as the means to communicate with influencers, are likely coming.

Applicability

Just about every major marketer investing in social media is trying to find the right way to reach their most vocal fans or the most passionate subject matter experts.

Prominence

This is software that marketers and agencies use, and it’s up to these customers to figure out how to best use it and get value from it.

Ingenuity

This is an increasingly crowded market. Social media management and buzz monitoring tools are continuously honing their offerings for surfacing and communicating with influencers, while other technologies focus on applications for public relations and digital word of mouth. Insightpool has a solid foundation, but will need to iterate and adapt quickly to stay competitive and stand out.

Proximus Mobility

 

Value

Proximus Mobility offers mobile location-based marketing technologies to retailers, hotels, and other physical venue owners. At physical locations, consumers can receive location based offers by connecting to the Proximus access points through Bluetooth or Wifi. Once connected, a consumer can view rich mobile web content with added features like iOS Passbook integration. Proximus also offers ValuText, running at dozens of shopping centers nationwide and in Puerto Rico, where consumers opt in to receive text alerts with location specific offers from different retailers. About 1,000 retailers – a mix of local and national businesses – are advertising through ValuText.

Applicability

Proximus Mobility targets the owners of the locations which then sell the ads directly or through their agencies.

Prominence

Marketers should be able to achieve a relatively strong share of voice, whether through the access points or the ValuText alerts.

Ingenuity

There’s an arms race now for hyperlocal mobile targeting. In some ways, Proximus Mobility competes with Sparkfly (see below). There are also various companies offering hardware that can be installed to target people at individual locations, including Blue Bite, NewAer, and Shopkick. Proximus Mobility offers two different hooks with its Proximus access points and ValuText, and it’s also using its analytics as a selling point. Marketers will need to assess how many people they can reach at a given location, how well consumers respond to the ads, and what data and insights come out of the campaigns.

Pretty in My Pocket

 

Value

Pretty in My Pocket considers itself a “mobile shopping assistant” for beauty products, with the resource taking the form of an app for iOS devices. With its database of 70,000 products, shoppers can scan barcodes in stores to get professional advice and recommendations. There are also location-based offers.

Applicability

Beauty brands and relevant retailers will find this most interesting. Yet it’s also possible that if Pretty in My Pocket is able to gain a sizeable user base, other brands targeting its audience would want to participate.

Pretty in my Pocket launched with the aim of making shopping for beauty items “fun again.”The app features trustworthy reviews for thousands of products, all accessible via a quick barcode scan.

Prominence

The focus for marketers right now is local offers, though there seem to be many ways brands could be promoted throughout the user experience.

Ingenuity

While there are other beauty apps and many that allow scanning products, Pretty in My Pocket is rare in its focus around products in a specific category. Better still, it uses its acronym, PRIMP, as a perfectly applicably brand name to connect with its community of primpers.

Sparkfly

 

Value

Sparkfly’s technology lets marketers create promotions around specific products, advertise
them through display media on mobile properties and track redemption of offers from physical locations. Consumers can use offers immediately or save them for later via text messaging. Sparkfly also runs a consumer facing app called SparkQuest, which pinpoints local deals and can deliver more valuable rewards to loyal consumers who keep returning.

Applicability

Sparkfly works with retailers, with a focus on restaurants, as well as consumer packaged goods brands.


Sparkfly’s “closed-looped system” makes digital promotions trackable from promotion communication to sales.

Prominence

Marketers can create their own promotions and use paid media to drive redemption or merchants can be part of the mix featured in SparkQuest. The more Sparkfly and SparkQuest scale, the more the offers themselves will help one marketer stand out from another.

Ingenuity

Sparkfly faces plenty of competition, including deal sites like Groupon and fellow Atlanta startup Scoutmob, along with payment technologies that offer loyalty programs such as LevelUp and Square. Sparkfly brings a lot of the disparate pieces together. Many deal and payment companies only or almost exclusively work with retailers, while Sparkfly can also work with large brand marketers directly.

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