Building on the success of previous workshops in New York and Chicago, yesterday the den – digital education for nonprofits – made its official arrival in Atlanta. Our ATL office hosted more than 50 nonprofit professionals from 40 organizations for a complimentary full day of programming and discussions about “Navigating the Future of Giving.” Subject matter experts from our various disciplines shared best practices in digital marketing to prepare attendees for a new generation of donors and arm them with the tools and resources they need to succeed.
We kicked the day off with guest speaker Jeff Hilimire from 48in48 who encouraged our nonprofit attendees to maintain a startup mindset to help their organizations grow.
Trisha Pentavore from Habitat for Humanity said, “I learned more in the first hour and a half today than I did from an entire conference my company had to pay for last week. Today was amazing.”
Constant changes to the digital and social landscape have impacted traditional methods of fundraising and ways of connecting people to causes they care about, and it’s important for nonprofits to establish meaningful, long-term relationships with potential millennial and Gen Z donors. Christina Cummings, Executive Director at Kidz2leaders, found the analysis of millennial demographics and behavior most valuable, saying “Learning how to motivate younger donors was very helpful and interesting.”
To help extend the content covered at ‘the den’ workshop beyond the event, we’re sharing a top-level guide to some of the insights, tools and best practices covered during the day.
Thank you to our partners who made the day possible, and to all the nonprofit marketers that joined us for ‘the den’! We will be continuing to host workshops at our offices around the country, so follow 360i on Twitter or subscribe to our blog feed here to find out when we we’ll be holding our next session.
First time hearing about it? You can learn more about ‘the den’ in our introduction blog post or by watching the video below.