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Equifax Names 360i Its Lead Agency

in 360i News, Media Planning & Buying with tags , , Both comments and trackbacks are closed.

We’re excited to announce today our new partnership with Equifax, a leading credit reporting firm, which has named us its Lead Agency following an internal review.

As an innovative marketer successfully navigating an ever-changing landscape, Equifax is reinforcing its commitment to making digital and data cornerstones of its growth trajectory.

Terry Griffin, senior marketing executive for Equifax Personal Solutions, told Ad Age, “We needed to accelerate our growth and we needed to partner with someone who would advance the strategy for acquiring valuable long-term customers.”

In our Lead Agency role, we’ve been asked to lead all direct-to-consumer integrated marketing efforts for the brand’s Credit and Identity Protection services, with responsibilities including communications strategy, creative, consumer insights, media planning and buying, search marketing and cross-channel analytics.

Our first assignment will be to develop and execute a data-driven acquisition strategy rooted in measurement and consumer insight for Equifax’s Personal Solutions business unit, which includes Equifax.com and IdentityProtection.com.

We’ll also be working with Equifax to set up a new data-management platform, which will serve as a central repository for all of the brand’s data and allow us to easily analyze across media to identify new opportunities.

“Being able to bring all of our data, online and offline, and action it quickly will give us not just that CPA insight, but let us see how [consumers] are shopping where they’re shopping,” Griffin said.

We look forward to partnering with Equifax as it places data and analytics at the center of its integrated marketing efforts.