Yesterday at our headquarters in New York City, we hosted ‘the den’: digital education for nonprofits., the first in a series of workshops that 360i plans to host across the U.S. We welcomed nonprofit marketers from organizations that do good, for a day of programming designed to share best practices and tricks of the trade for being smart, nimble nonprofit marketers in the digital age.
To kick off the day we dug into some compelling in-house research around the best ways to connect with Millennial donors. The research set the stage for a full day of programming where experts in Social Marketing, Paid Social, Insights, SEO/SEM, Crisis Communication and more shared tips on how to optimize efforts and make a difference in the digital world. We also welcomed guest speakers from Facebook, Google and Crowdrise, who spoke to ways nonprofit marketers can best leverage their respective platforms.
To help extend the content covered at ‘the den’ workshop beyond the event, we’re sharing a top-level guide to some of the insights, tools and best practices covered during the day. Additionally, those interested in ‘the den’ can watch archived videos of the livestream on the event’s Facebook page.