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Author and Bravo Star, Jill Kargman On Marketing to Modern Day Moms

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Jill Kargman is an author, life-long New Yorker, and star of Bravo’s hit comedy series Odd Mom Out. Her creative output, whether for her novels or her on screen character Jill Weber (a parody of herself and her family), reimagines how society and marketers think of modern day moms, Upper East siders and even ‘socialites’, a characterization she openly dislikes. This month, she’ll be speaking at 360i’s annual client summit. Ahead of her planned session on “embracing the unconventional,” we chatted with Kargman about such marketing misrepresentations, how she’s been able to maintain her unconventional personal brand, her life on set and much more.

When it comes to marketing to the modern day mom, Kargman says marketers should be doing it differently, “I think they should understand moms are not out-to-pasture, uncool, asexual mom-jean-wearing hags with tapestry vests. The generation gap is closing and we are cooler than they think!” She continued to say that more broadly, the largest societal misconception about moms is “that we bear children and now suddenly care about detergents and floor cleaner and being the perfect mom.”

Maintaining personal style and brand identity is an important part of Kargman’s message, if only because her own so starkly contrasts the mom-jean-wearing, floor scrubbing stereotype she describes. In her new book, Sprinkle Glitter on My Grave, Kargman routinely compares herself to Morticia, matriarch of the Addams Family, due in part to her obsession with skulls, but also her pale visage and signature black on black ensembles. She writes, “When I turned forty, I decided I was not going to put myself out to fashion pasture… I bought investment ‘pieces’… and never bought the trend, only my vroom-vroom vampire look…It’s who I have always been and I’m not growing out of it, even when I’m seventy.”

Her character on Odd Mom Out sports the same look, complete with Kargman’s real-life tattoos and painted black nails, alongside the highly stylized, Stepford-esque mothers of New York’s Upper East Side.  In the book, Kargman writes that her hope is that the show “make[s] people – not just moms! – guffaw by holding up a mirror to one contingent of the mom population, the epicenter for extreme parenting.”

The show definitely dallies in the extremes, as is evident by Kargman’s best and worst days on set. “The best day was when I had Paul Stanley KISS makeup and the star on my face. [There were] so many giggles and I loved the portrayal of a mom as out of control. The worst was [our shoot in the] Hamptons which was a 16-hour day in 40 degree weather acting like it was 80.”

To hear more from Kargman, check out her new book, Sprinkle Glitter on My Grave, available now for pre-order on Amazon.com.

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