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Kristin Maverick Joins 360i to Lead Social Marketing

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We’re thrilled to welcome influential social expert Kristin Maverick to 360i as VP, Social Marketing. In this role, Kristin will drive social excellence, innovation, and growth across the business.

Kristin is a well-recognized industry leader, having been named to Ad Age’s ‘Women to Watch’ list and Business Insider’s list of ‘30 Most Creative People in Social Media’ in recent years.

“Kristin has the rare ability to recognize and implement effective social and content marketing programs that connect people in an emotional, purposeful and authentic way,” said Abbey Klaassen, 360i New York President. “This deep understanding of how earned and owned media work together to contribute to brand growth will help us continue to shape our offering at a time when ‘social’ touches all parts of our business. We’re thrilled to welcome Kristin to the 360i family.”

Kristin joins us from Forsman & Bodenfors, a creative collective company. Before that, she was Senior Director of Digital Marketing at David Yurman, where she oversaw social media, email, search, and influencer marketing programs. Prior to David Yurman, Kristin was Senior Director of Content Marketing at Rent the Runway, where she drove the strategy and execution of digital content across social media and RenttheRunway.com. She has also held positions at The Barbarian Group, BBDO, Attention, and NBC’s Bravo TV.

On joining our award-winning agency, Kristin said: “360i is a pioneer in social. They have a proven track record of helping brands adapt to the shifts of all things social and then work with them to evolve with these changes in new, innovative ways. I’m beyond excited to be part of this incredible integrated creative and media agency.”

Kristin joins us during an exciting time. 360i was recently named integrated AOR for cult-favorite popcorn brand SkinnyPop, media AOR for American Eagle and William Hill, and Search AOR for Vineyard Vines. The past year has also been the agency’s most-awarded to date, with creative work for HBO, Absolut and the City of New Orleans earning accolades from One Show, D&AD, and Cannes, including a Grand Prix in Radio & Audio.