Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 Countryman has enough space for even the biggest adventures, we teamed up with MINI USA and challenged stop-motion animator Kirsten Lepore (who you may recognize from her quirky “hi stranger” video that lit up the internet and late night shows last year) and Brooklyn-based diorama-duo Nix + Gerber to create short films in their signature styles.
But there’s a catch – the intricate works of art were entirely created and filmed inside the trunk of the Countryman. Using handmade models and paper cutouts coupled with their own unique animation techniques, each artist created their own beautiful adventure-scape: for “Underwater,” Kirsten Lepore embarked on an exploration of an entire underwater world; and for “Camping” Nix + Gerber crafted a perspective-bending intergalactic camping trip.
The “Created in a Countryman” campaign demonstrates not only the amount of cargo space in the Countryman, but the automaker’s appreciation of artistry, craftsmanship, and tactile, real-world experiences. Tapping the talents of young, urban creatives renowned in artistic circles is a nod to MINI’s playful roots and individualism, appealing to the elevated artistic sensibility of MINI drivers.