New 360i POV: iPhone Application Marketing

The iPhone App Store has been open for less than four months and has already recorded more than 200 million application downloads. With such rapid consumer adoption, where do marketers fit in? The latest POV sent to 360i clients today tackles this in detail. First, it examines how marketers are using branded applications and reviews best practices. Then it explores advertising opportunities, along with a case study about an ad-supported app.

POVs are delivered regularly to 360i’s clients. If you’re interested in more information, please contact editor@360i.com.