To help Millennials visualize the mobility of Oreo’s new “Grab & Go” packs in the most dynamic way possible, we’ve launched a fun and unique “Grab, Guess & Go” interactive display at SXSW Interactive in Austin.
We’re using an interactive green screen and the instant photo sharing of Instagram to digitally transport Oreo snackers – with their “Grab & Go” packs in hand – around famous landmarks and hot spots in Austin. Those that are able to guess the notable venue within one minute get the chance to win gift vouchers to the hottest restaurants and notable stores in town. So, if you’re at SXSW, join in on the fun and stop by the “Grab, Guess & Go” interactive display located on the 4th floor of the Austin Convention Center.
Photos via Oreo on Instagram