To help Millennials visualize the mobility of Oreo’s new “Grab & Go” packs in the most dynamic way possible, we’ve launched a fun and unique “Grab, Guess & Go” interactive display at SXSW Interactive in Austin.

We’re using an interactive green screen and the instant photo sharing of Instagram to digitally transport Oreo snackers – with their “Grab & Go” packs in hand – around famous landmarks and hot spots in Austin. Those that are able to guess the notable venue within one minute get the chance to win gift vouchers to the hottest restaurants and notable stores in town. So, if you’re at SXSW, join in on the fun and stop by the “Grab, Guess & Go” interactive display located on the 4th floor of the Austin Convention Center.

And that’s not all — those that tweet a photo of themselves at SXSW to @Oreo with the hashtag #oreograbgo enter the chance to meet with the conference’s biggest celebs. Follow all of Oreo’s SXSW happenings via Twitter @Oreo.

Photos via Oreo on Instagram