360i client Oreo has won six Lions, including the coveted Grand Prix Award in the Cyber category, at this year’s Cannes International Festival of Creativity.
The distinctions come following a year of exciting and groundbreaking work for Oreo, which kicked off last June with an ambitious 100-day content effort called ‘Daily Twist’ that propelled the brand to the center of the cultural dialogue.
‘Daily Twist,’ a multi-agency effort that also included Draftfcb, MediaVest and Weber Shandwick, was awarded the Grand Prix award in the Cyber Lions, reserved for the best overall campaign in that category.
Additionally, the campaign garnered a Gold Lion in PR (Consumer Goods), a Silver Lion in Direct (Fast-Moving Consumer Goods) and a Bronze Lion in Promo & Activation (Best Use of Social).
Following the popular ‘Daily Twist’ campaign, Oreo continued to focus on relevancy and real-time content within its active social communities. This approach allowed the brand to stand out during the most saturated day of the year when it comes to advertising through a quick-witted tweet that went viral almost immediately and was ranked among the best ‘ads’ of the night. The ‘Oreo Blackout Tweet’ picked up a Silver Lion in Direct (Digital Marketing) and a Bronze Lion in Cyber (Viral).
Hats off to Oreo, our agency partners and the entire 360i team that contributed to the success of these two truly special campaigns. We’re exceptionally proud and honored to work with brands like Oreo that are willing to test the boundaries of digital to reach consumers in new ways.
Congratulations again to the extended team, and to all Cannes Lions winners!
Cover photo via Urbanscreen.