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Category Archives for 360i News

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360i News: Why Too Much Ad Tech at Cannes Actually Fuels Creativity’s Future

As reported by: Ad Age here. Over the years, I’ve heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I’m no creative but I’ve, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand […]

360i News: 360i CMO Abbey Klaassen for Ad Age: Why Too Much Ad Tech at Cannes Actually Fuels Creativity’s Future

As reported by Ad Age here: Over the years, I’ve heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I’m no creative but I’ve, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand […]

Cannes Q&A: Behind the Session with Sarah Hofstetter

Last week, 360i CEO Sarah Hofstetter took to the stage at the Cannes Lions International Festival of Creativity to discuss the transformation of one of the world’s oldest, most powerful creative outlets: play. Sarah was joined by Mattel EVP & Chief Strategic Technology Officer Geoff Walker. Together, they examined how toy makers are at the […]

360i News: 360i CEO Sarah Hofstetter on the Changing Ad Model

As reported by WSJ here: Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.

360i Press Release: 360i Launches Crisis Management Practice and New Crisis Monitoring Technology

NEW YORK — June 16, 2015 — Award-winning agency 360i today announced the launch of a Crisis Management practice, an advanced brand reputation management offering that combines social marketing best practices with crisis preparation planning, strategy and social listening. In addition, the agency has developed a proprietary technology to automatically monitor online brand buzz and […]