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Category Archives for 360i News

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The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.” While search has long been about keywords (think: Lycos, AltaVista and Ask.com), Jared argues that this model […]

Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]

No Sugarcoating: Keeping It Real with Absolut Grapefruit

To celebrate the launch of Absolut Grapefruit, we worked with actor Jesse Tyler Ferguson (a.k.a. Mitchell from the Emmy-award winning “Modern Family” series) to prove how refreshing transparency can be with a series of humorous spots that remove the sugarcoated filters from relatable social scenarios. From letting a colleague know that he was only invited […]

MINI USA Challenges Artists to Produce Videos that are Literally “Created in a Countryman”

Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 Countryman has enough space for even the biggest adventures, we teamed up with MINI USA and challenged stop-motion animator Kirsten Lepore (who you may recognize from her quirky “hi stranger” video that lit up the internet and late night shows last […]

From the One Club to the ANA, Here’s Where to Find 360i this Fall

The summer may be winding down, but our fall lineup of speaking engagements is just gearing up. From learning how to incorporate Voice into your marketing strategy to gaining valuable insight on career growth, here are some opportunities to hear from the fine folks at 360i this Fall: SONIC – The CDX NYC Voice + […]