360i News

Mediaweek has named Bryan Wiener, 360i CEO, as a Top 50 person in the media industry for the second year in a row and describes 360i as a “pioneer in its embrace of social marketing.” Mediaweek’s 50 list captures the “the most important movers in the media and media agency business are the ones who get their hands dirty, who wield the marketplace clout and who come up with the ideas that end up making bazillions for their companies.” 360i was one of only seven digital companies on the list with the others being : Hulu, Facebook, Yahoo, Microsoft, Publicis Vivaki and Quantcast. The complete write-up can be viewed on the Mediaweek Web site.

We’re officially in the running to lead two exciting panels at this spring’s SXSW Interactive Festival (and participate in a third). If you’re in the mood to help send everyone’s favorite Sprinkles cupcake-loving Emerging Media Director, David Berkowitz, to Austin, please check out our panel suggestions below and vote at the SXSW PanelPicker before voting ends on September 4. Note: You’ll have to register to cast your vote, but it should take you all of 30 seconds – we promise.

1) Tasty Conversation: Social Media + Food Brands

Bring your appetite to this fireside chat-style panel. David Berkowitz joins a lineup of top food and beverage brands that are harnessing social buzz to spice up their real world presence. What are these brands cooking up across the social landscape? And what can we learn from them?

Some questions this panel will address:

• How can brands transfer social buzz to their real world presence?
• Who’s doing it right?
• What are some pitfalls to avoid when using social marketing to achieve offline objectives?
• How can marketers make sure brand loyalty translates into sales and/or real world advocacy?
• How tasty are Sprinkles cupcakes?*

*Not an actual question, but we can tell you, they are very tasty.

Click here to vote:

2) How Startups Can Create Buzz Without Selling Out

David Berkowitz will lead panelists in a discussion about how start-ups can catch the eye of brand marketers who have the power to provide added credibility, cash and buzz. How can you make your service marketer-friendly while keeping your integrity?

Questions this panel will address:

• What kinds of partnerships are available for brands and technology providers?
• What are some examples of successful partnerships?
• What is the best way to showcase my technology to marketers?
• What are marketer-friendly revenue models beyond standard cost-per-impression or cost-per-click ad buys?

Click here to vote:

3) SoDA Pops! Best Digital Agency Advice and Practices

David Berkowitz will join SoDA, The Society of Digital Agencies, and some of the world’s most respected digital agencies to discuss challenges and open discussions both in and outside the industry.

Topics this panel will address:

• Tried and tested practices from leading digital agencies
• How to improve your business effectiveness
• How to handle client selection
• How to manage contract negotiations
• What are new techniques in winning today’s business

Click here to vote:

Send a social marketing superstar our way and we’ll reward you with a brand new Kindle (image by jinglefly via Flickr).

360i’s Social & Emerging Media team is booming – we’ve partnered with a number of great new clients and our team has increased by more than 30 percent this year alone. To keep up with the demand, we’re looking to add even more talent to our group. And what better way to connect with social media junkies than through social media.

Know anyone who might be a good fit for our team? If you refer a talented social marketing strategist to 360i – and they get hired – we’ll send you a Kindle (and we’ll even send you the Kindle version of our Social Marketing Playbook to read on it).

Read the full article »

There’s been a lot of talk lately amongst emerging media circles about how marketers can effectively utilize social marketing strategies alongside Digital Word of Mouth programs. We briefly addressed the topic in our Social Marketing Playbook – and now our very own Sarah Hofstetter is taking a deeper dive via an upcoming WOMMA webinar.

The webinar, “How to Weave Social Marketing into your Word of Mouth Marketing Programs,” will take place this Wednesday (July 29) at 12 p.m. Eastern. Registration is absolutely free, so be sure to sign up today to reserve your spot.

The rapid growth of social media has shifted the way marketers approach customer engagement, presenting new challenges, but also new opportunities for reaching customers in new and exciting ways. We hope this webinar will provide you with valuable insights that may contribute to future program or campaign successes.

To interact with Sarah before, during and after the webinar, track her down @pezmeister1 or @360i . You can also add the #WOMMA hashtag to your tweets to help aggregate conversations.

If cats can tweet, why can’t taps? We created an apparatus that tweets each time a beer is poured – and reminds you when it’s time to refill the keg.

This is the story of a tap, who – by the grace of technology – has finally been granted a voice. For centuries he has been humankind’s silent servant, swiftly and adeptly fulfilling our need for cold, frothy refreshment. But no more. We set out to devise a digital bartender of sorts – a tweeting tap that would amuse us with his witty banter, let us know when the keg was getting low and remind visitors to tip their bartender…

At approximately 4 p.m. on May 19, @TweetingBar uttered his first words – and the world will never be the same.

Read the full article »

Forrester’s report cites brands that put down the megaphone and sparked dialogue with their audience (Image via ABC).

Forrester’s Sean Corcoran recently authored an article for interactive marketing professionals called “Using Social Applications in Ad Campaigns: How Marketers Can Move from Broadcast to Dialogue.” 360i and client H&R Block were cited in the report as an example for how marketers can use campaigns to build long-term channels.

Read the full article »

360i announced today that it has won five Internet Advertising Competition (IAC) awards from the Web Marketing Association. The awards recognize 360i’s innovative digital campaigns on behalf of clients Comedy Central, Cox Newspapers, DIY Network, Oxygen and HGTV. Read the full article