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Category Archives for 360i News

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8 Things We’ve Learned from Engaging with 200MM People in Social

Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our […]

360i Named Digital AOR for Ben & Jerry’s

Today, we are proud to announce our new partnership with Unilever and its Vermont-based ice-cream brand, Ben & Jerry’s. Ben & Jerry’s has selected 360i to serve as the brand’s strategic digital agency of record for its U.S. package and retail business, overseeing its digital strategy and creative activation, social marketing and select media planning […]

Oreo Daily Twist Receives Highest Distinction in Facebook’s Studio Awards

We’re excited to announce that the Oreo Daily Twist campaign, an effort from 360i and Draftfcb, has taken home top honors in the 2013 Facebook Studio Awards. Oreo was the only recipient of the Blue Award – a ‘Best in Show’-like honor reserved for the top-scored campaign among thousands of entries. The Oreo Daily Twist […]

Scotts Miracle-Gro Brings the Outside In with Fresh Digital Campaign

In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the […]

Saracens Rugby Club Merges Social and Sport in Match Day Experience

This past weekend, the London-based Saracens Rugby Club launched full-stadium WIFI in their newly constructed stadium, Allianz Park. This presented a chance for the table-topping Premiership rugby club to become the first sports club in Europe to encourage real-time user-generated content (UGC) that could contribute positively to the match day experience. Given this opportunity, 360i […]