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Category Archives for 360i News


360i Press Release: Sarah Hofstetter, SVP of Emerging Media & Client Strategy at 360i, Elected to WOMMA Board of Directors

NEW YORK, NY – November 9, 2009 – The Word of Mouth Marketing Association (WOMMA) today announced the appointment of Sarah Hofstetter, Senior Vice President of Emerging Media & Client Strategy at digital marketing agency 360i, to WOMMA’s Board of Directors. Ms. Hofstetter’s background includes more than 13 years of experience at the nexus of […]

360i’s Sarah Hofstetter Dishes Dirt with Mommy Bloggers at OMMA Global

360i’s SVP of Emerging Media and Client Strategy Sarah Hofstetter spoke on a mainstage panel at OMMA Global this week, “The Mommy Bloggers – What It’s Like When Marketers Really, Really Want You.” Below are excerpts from the session. Moderator Catharine P. Taylor, Columnist, MediaPost Panelists Carol Cain, Travel Writer, Managing Editor, Yvonne DiVita, […]

360i CEO Named to Mediaweek 50 List

Mediaweek has named Bryan Wiener, 360i CEO, as a Top 50 person in the media industry for the second year in a row and describes 360i as a “pioneer in its embrace of social marketing.” Mediaweek’s 50 list captures the “the most important movers in the media and media agency business are the ones who […]

5 Questions for HARO Creator Peter Shankman

HARO’s Peter Shankman: When entering the social revolution, it’s better to listen first – then talk (image via Peter Shankman is largely known as the creator of HARO – that’s Help a Reporter Out – a free email distribution list that connects PR practitioners with journalists up to three times each day. Shankman’s project […]

What Did We Learn from 360i’s Digital Marketing Summit?

Last week, hundreds of marketers converged in New York at 360i’s Digital Marketing Summit to learn from each other, share experiences, and get a handle on the trends, marketing strategies, technologies, and ideas that will matter most for them over the next year or so. It may take us weeks or months to digest everything […]