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Category Archives for 360i News


360i’s June Event Rundown

This month, 360i will be speaking at a number of industry events. You can follow our panelists on Twitter to interact with them before, during and after they speak: Bryan Wiener – @bwiener Sarah Hofstetter – @pezmeister1 David Berkowitz – @dberkowitz digiday:Target in New York June 8, 2009 | Visit Event Site David Berkowitz, Director […]

Introducing @TweetingBar

If cats can tweet, why can’t taps? We created an apparatus that tweets each time a beer is poured – and reminds you when it’s time to refill the keg. This is the story of a tap, who – by the grace of technology – has finally been granted a voice. For centuries he has […]

Independent Research Firm Cites 360i in New Social Media Report

Forrester’s report cites brands that put down the megaphone and sparked dialogue with their audience (Image via ABC). Forrester’s Sean Corcoran recently authored an article for interactive marketing professionals called “Using Social Applications in Ad Campaigns: How Marketers Can Move from Broadcast to Dialogue.” 360i and client H&R Block were cited in the report as […]

360i’s May Event Rundown

At 360i we’re always on the look-out for opportunities to share our experiences and engage with other digital marketing professionals at industry events. We’re slated to participate in a number of conferences in the coming weeks, so here’s a quick reminder of where we will be. MediaPost’s Search Insider Summit at Captiva Island, Fla. May […]

How to Take Manageable Marketing Risks, from Forrester’s Marketing Forum

360i’s live in the front row of Forrester’s Marketing Forum, so we’ll share some highlights of the coverage here (some more rambling, messier, but detailed notes are at my own blog). Forrester Principal Analyst Shar VanBoskirk set the stage with an energetic presentation about risk taking. I had talked with Shar about this last month, […]