In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the wonders nature has to offer. Scotts Miracle-Gro hopes that in keeping this initiative in mind, a person is more likely to enjoy even their own little piece of the earth in the days, weeks and years to come.
Additionally, we have launched a dotcom takeover for those who can’t make it outside of the office or wherever they may happen to be on Earth Day. Scotts Miracle-Gro will be bringing the outside in by taking over the company’s and brand’s like Miracle-Gro and Scotts Lawn Care sites for a day with beautiful sights and sounds of gardens, lawns and nature.