This Monday marked the beginning of Advertising Week in New York. Now in its 10th year, “Ad Week” (#AWX) is the world’s premiere gathering of marketing and communications leaders across brands, agencies, publishers and technologies. Here’s a quick recap of what our team has been up to so far this week:
Bryan Wiener, Chairman & CEO of 360i, spoke on an OMMA Global panel entitled “Real-Time to Transform Madison Avenue.” The panel discussion – which brought together execs from some of Ad Land’s biggest agencies – focused on the challenges and opportunities of real-time marketing.
During the talk, Bryan noted the distinction between the widely held perception of RTM (“culture-jacking”) and the reality of brands operating within a real-time landscape. Responding to current events and cultural developments isn’t for all marketers, but those seeking to tailor content in a more dynamic fashion will need to set up a framework that allows for quick decision-making and action across marketing, legal, and PR, as well as across agency teams. (For more information, see MediaPost’s panel recap.)
The real-time theme continued at an Open X panel called “From Static to Real-Time: Marketing’s New and Immediate Opportunity.” Jared Belsky, EVP at 360i, joined the conversation to address how the shift to real-time has disrupted the media landscape in particular.
At the OMMA Awards, held Monday night at the New York Marriott Marquis, 360i took home Best in Show and Best Viral Campaign honors for “The Oreo Blackout Tweet.” Oreo was also a winner at Tuesday night’s IAB MIXX Awards, where “Daily Twist” received a Gold Award for Social Marketing and “The Oreo Blackout Tweet” received a Silver Award for Viral Marketing.
Finally, what’s Ad Week without a little fun? Facebook surprised 360i-ers with a special delivery from People’s Pops as part of the agency’s “Tuesday Treat” tradition. Big thanks to our friends at Facebook for the sweet surprise.
Cover photo via Advertising Week