We’re excited to announce that SUBWAY® has selected 360i as its global social agency of record, following a competitive review. SUBWAY is the world’s largest QSR by number of locations and third largest by revenue.
In our new role as social AOR, SUBWAY has tapped us to develop and execute the brand’s overall social strategy, which includes creating socially-driven campaigns – as well as providing ongoing community management, word of mouth marketing and social listening.
Tony Pace, CMO of SUBWAY, keynoted 360i’s Marketing Summit in New York earlier this week. In his presentation, Pace spoke about the importance of the “planned moment” – a term he used to describe how SUBWAY remains culturally relevant by leveraging “Famous Fans” like Nastia Liukin, Michael Phelps and Justin Tuck to build brand loyalty and brand love via social.
“Tony and his team have an incredibly integrated approach to social marketing, viewing it as a marketing mindset and a vital component to their marketing mix,” said 360i Chairman & CEO Bryan Wiener. “We’re honored to work with such a progressive team and brand, and look forward to elevating the impact of social on their brand equity and customer relationships.”
Read more about the new partnership in Ad Age.