It’s hard to believe, but SXSW is already upon us. The 2018 SXSW PanelPicker is now open for community voting and anyone can weigh in on which sessions they want to see hit the stage in Austin this March.
This year, we’re excited to have a panel in the running that will be a real fan-favorite (especially for you Game of Thrones fans out there). We’ve joined forces with HBO and New Orleans Tourism Marketing Corporation to shed light on how entertainment and tourism brands alike can tap into their avid fan bases to create memorable cultural moments. Our expert panelists will explore what’s driving the pulse behind today’s obsessive fandoms.
For those of you that aren’t familiar with the voting process, PanelPicker plays a significant role in determining SXSW programming. Community voting accounts for a full third of the final decision (staff votes and Advisory Board votes also count, at 30% and 40%, respectively). So take a look at our session and help 360i take the stage by giving it your vote.
The Power of Obsessives: How to Harness Fandom
The level of “obsessiveness” in today’s culture has reached new heights and brands from entertainment to travel have taken note. Television series are pulling out the stops to ignite and reward their avid fan bases, creating virtual scavenger hunts and elaborate trailer drops. Cities are shedding their tourist trappings to home in on favorite cultural obscurities. Join pros from HBO and the city of New Orleans, as they discuss what’s driving the pulse behind today’s obsessive consumer behavior.
Please note: to vote for sessions, you’ll need to create a SXSW account if you don’t have one already.