The agency holiday party is a time to kick back and toast to the end of the year with friends and colleagues. We also see it as a great opportunity to put creativity to work and create a memorable and engaging experience for all.
At our holiday parties in New York and Atlanta this year, we wanted to include a fun, interactive element to capture the festivities – in vein with last year’s Longest Dance Move project.
Our creative team collaborated with 360i’s Miami Ad School Greenhouse to create something that would bring the fun both before and after the party. Everyone looks forward to the holiday party each year, but how could we extend the experience to live on beyond the night?
To pique party-goers’ interest during the event, we decided to create an experience that would be fun at the time of engagement, but that was also somewhat mysterious in the sense that people weren’t entirely sure what they were a part of at the time. The second piece of the project was to deliver on the air of mystery by sharing an output that rewarded people for stepping out of their comfort zones for a few seconds.
Our solution was to utilize Vine to capture party-goers dancing in six-second intervals. We then aggregated all of the Vines created into a real-time website that updated as the night wore on, creating a live experience of the dance both during and after the party itself.
Below are some of our favorite six-second moves from our 2013 Holiday Party. Visit www.NonStopDanceSpot.com to see the experience with music.
Interested in joining 360i’s team of curious thinkers? Head to our Careers page to learn more and apply.
Producer: Kelly Treadway
Creative Lead: Mina Mikhael
Miami Ad School: Philipp Enders, Avery Harrison, Sine Harwits, Kristina Litvin, Neil Lopez, Simon Maye, Alex Norling, Eva Parlato, Khoi Phan, Alejandro Rodriguez, Daisy Urena and Elinna Vega.