This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape.
Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands to connect with consumers wherever they may be – and to do so in real time.
Tomorrow, we’ll share Part V of our series, focusing on the question: ‘How Do You Foster Innovation?’ Join the conversation in the comments below or on Twitter by using the #ChangeAgents hashtag.
Cover photo via Flickr