This is Part II of a week-long video series about how senior marketers are approaching the shifting consumer landscape.
The biggest disruptors in the past decade have had world-altering influences on not only marketing, but on business on the whole. Digital has revolutionized consumer behavior, shifting more power to consumers when it comes to choice and voice. Conversely, it has also presented brands with unprecedented opportunities to connect with people and forge deeper relationships.
Tomorrow, we’ll share Part III of our series, focusing on the question: ‘How Has Social Changed Your Business?’ Join the conversation in the comments below or on Twitter by using the #ChangeAgents hashtag.