After a successful inaugural event in our NYC headquarters last year, we held our second iteration of ‘the den’ – Digital Education for Nonprofits – yesterday in our Chicago office. The morning kicked off with a full house, as over 60 nonprofit marketers from more than 40 organizations joined us for a day of programming that focused on “Navigating the Future of Giving.” Subject matter experts from our various disciplines, including Social and Influencer Marketing, SEO/SEM, Insights, and Paid Social, gave their tips and tricks on how to make meaningful connections with key audiences for nonprofit organizations. We also welcomed guest speaker Temitope Famodu, Director of Communications and Fundraising at GirlForward, who spoke about the importance of finding your brand voice, crafting effective stories and connecting with millennials.
Courtney White, Founder of Culinary Care, said that ‘the den’ helped her gain perspective on what matters: “In the world of marketing it’s so easy to get caught up on the what, and today reminded me that what we really need to focus on is the why. I’m definitely leaving today with a new perspective on where to focus my time and energy!”
One of the main challenges for nonprofits is facing minimal or nonexistent marketing budgets. Jeb Davis, Chairman of Chicago House Advocate Board, expressed how easy it is for consumer marketing to be pushed to the back burner when this is the case. The den helped him “understand how common media strategies can translate to Chicago House and how [we] can drive broader engagement with our supporters and the LGBTQ community.”