At our annual holiday event this year, we wanted to put a new spin on standard party photography – and so, “The Longest Dance Move” was born.
We invited everyone at the party to bust a move on a small photography set in the venue space. We spent the first hour of the party rapidly photographing hundreds of employees dance in succession. People were encouraged to dance however they liked, with just one condition: their moves had to start in the same exact fashion the previous person’s move had ended.
The effect – after some quick and crafty editing from our photographer and creative team – was a single continuous dance move.
Miami Ad School Creative Interns:
Kyung Wan Kang
CCO: Adam Kerj
Photography: Gary He / Insider Images