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Digital Marketing & Social Media Blog

#TwinterWonderland: One Tweet = $5 to Sandy Relief

in 360i News, Creative & Tech, Social Marketing

To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, we wanted to do something big.

The holidays are known for spreading joy and magic to even in the most unlikely of places. So, we thought, what if we could use digital to bring some magic to one of the most boring venues imaginable – a corporate conference room?

This week, we’re transforming one of our conference rooms into a living Twinter Wonderland: the first-ever donation-giving, Tweet-powered snow globe. We’ve stripped the space of the typical office accouterments, added a few festive props—and oh, we jerry-rigged a snow machine so that it would sync with real-time Twitter activity.

For every #TwinterWonderland tweet we receive, 360i will donate $5 to our relief fund to aid organizations helping with the post-Sandy cleanup effort. So keep the tweets coming, the snow falling and our donation total rising.

Despite the seasonal surroundings, it’s going to be business as usual in the globe. So, feel free to visit anytime to shake up and blanket a team meeting, an employee lunch or even agency CEO and renowned snow globe enthusiast Bryan Wiener. We’ve set up a live camera feed so you can watch your contribution to the blizzard in real-time.

Help 360i shake things up this holiday season at www.twinterwonderland.com.