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Women Advertising Leaders Launch TIME’S UP™/ADVERTISING

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A group of women advertising agency leaders announced the launch of TIME’S UP™/ADVERTISING, the first official vertical under the TIME’S UP™ movement, which was originally launched in 2017 by women across the entertainment industry. The goal is to take a critical look at organizational structure and systemic imbalances to ensure safety and equality for everyone, everywhere.

360i is proud to support the group, comprised of more than 180 senior female advertising executives including our CEO Sarah Hofstetter, CMO Abbey Klaassen, and Chief Talent Officer Tiffany Francis.

TIME’S UP/ADVERTISING will drive new policies, practices, decisions and tangible actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within the advertising industry.

Actions outlined by signatories include:

  • Committing to creating solutions that work, starting with examining the processes and policies that have failed us.
  • Identifying and mentoring people who represent diversity across the board and are ready to become agency leaders.
  • Adopting progressive agency training and education that brings this discussion and its solutions out into the open with our agencies.
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    The group will host the first TIME’S UP/ADVERTISING community meetings on Monday, May 14th in New York, Chicago, San Francisco and Los Angeles. Women within advertising agencies are invited and encouraged to bring their voices and recommendations to these meetings to ensure a range of expertise and experiences is incorporated as the charter is built and developed.

    TIME’S UP/ADVERTISING is encouraging any company in the advertising industry – whether or not it is run by a woman – to join this effort by committing to the items listed on the TIME’S UP/ADVERTISING website. TIME’S UP/ADVERTISING will post goals and track progress on its site.

    TIME’S UP/ADVERTISING will also drive contributions and raise funds for the TIME’S UP Legal Defense Fund, which provides subsidized legal services for individuals subjected to workplace sexual harassment and abuse.

    More information, including the introductory letter of intent, a list of signatories, events and other news can be found at timesupadvertising.com. Read more about TIME’S UP/ADVERTISING in Ad Age, Glamour and CNN.